Armani Prive Collection Takes on the Rose and the Jasmine

by Leslie Yip

A floral Celebration: Rose Milano
A contrasting fragrance in which delicacy and boldness come face to face, Rose Milano is a tribute to Milanese elegance and a new interpretation of the rose.

Rose Milano opens with a luminous citrus and floral play, filled with colours. At the heart of this effervescence, created by daphné Bugey and Marie Salamagne (firmenich), the sublime rose with a timeless and urban cypress balance.

 

A Delicate Luminosity: Jasmin Kusamono
Inspired by the Japanese floral compositions from which it takes its name, and echoing Giorgio Armani’s love for simple Asian aesthetics, Jasmin Kusamono is a transparent and airy jasmine scent that highlights several natural elements to elevate them to new heights.

Crafted by master perfumer Dominique Ropion (Iff), the luminous fragrance opens with Nashi pear combined with pink pepper essence. Lily of the valley and a reinvented aquatic and salty writing of Sambac Jasmine absolute then highlight its vegetal, fruity and luminous facets, contrasted by a musky and woody drydown of cedarwood and santal essences.

The Colour of A Scent
Finely hued in leaf green, flamboyant peachy, antique pink and refreshing green, the coloured juices echo each fragrance’s personality, inspiration and key ingredients, brought to the fore thanks to the transparency of the glass bottle.

The collection follows on from the iconic and utterly distinctive Armani/Privé stamped blown-glass bottle. Luminously elegant and transparent, topped by a   shiny black lacquered cap, it encapsulates the new coloured fragrances.

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