The return of Marc Jacobs Beauty marks more than a relaunch—it is a revival of a philosophy: beauty as play, personality, and fearless experimentation. Where minimalism has long defined the modern beauty landscape, Marc Jacobs Beauty reintroduces something more expressive—bold color, unexpected texture, and unapologetic joy. At its core, the brand challenges the idea that luxury must be quiet or subdued. Instead, it embraces contrast—soft meets bold, polish meets irreverence, everyday ease meets runway drama.
The collection is conceived as a toolkit for self-expression rather than a set of instructions. Multi-use, high-impact formulas are designed for real life in motion—city heat, late nights, early mornings, and everything in between. Effortless to apply, impossible to ignore.
Drawn This Way Long-Wear Waterproof Gel Eyeliner, $34
Drawn This Way gel pencil eyeliner features a creamy, highly pigmented, blendable formula with one-stroke color payoff and smudge time before setting. Long-wearing, waterproof, and fade-resistant, it glides on smoothly for precise, tug-free application – perfect for the waterline, smoky eyes, or bold graphic looks. This sharpenable eyeliner is available in 21 different shades across matte, metallic, glitter, and duochrome finishes and is encased in a color-matched barrel with a statement star charm on the cap.
Born Star Cream-to-Powder Long-Wear Eyeshadow, $40
Born Star features a bouncy, buttery, cream-to-powder texture for seamless, no fallout application. This flake-proof, smudge-proof formula blends effortlessly for high-impact or soft diffused looks, setting to a smooth, soft-powder finish. It’s available in matte, metallic, and duochrome shades, housed in a unique star-shaped swivel compact.
Flashes Lash-Defining Volume Mascara, $39
Offering buildable volume, this lash-defining mascara can be layered for customizable looks, from natural to fuller, more bold, dramatic results. With clump-free application, it removes easily (no rubbing or tugging). The hourglass-shape brush delivers the perfect amount of product, lifting, separating, and coating each lash from root to tip. Available in black, brown, and blue shades, this Marc Jacobs mascara is housed in a star-shaped lilac tube with a metallic star charm.
Joystick Buildable Cream Blush Stick, $48
The multi-use, non-comedogenic formula melts seamlessly into skin and is infused with skin-loving ingredients, including hyaluronic acid, for up to a 12-hour hydrating feel. Easy-to-use and ideal for all skin types, it leaves lips and cheeks soft and comfortable. Available in a range of shades in a signature yellow daisy-designed stick.
Legally Bronze Talc-Free Blurring Powder Bronzer, $57
Silky and velvety to the touch, Legally Bronze blends seamlessly into the skin for a blurring, second-skin finish. The talc-free, buildable formula is patch-proof, fade-resistant, and sweat-proof. Infused with Daisy Oil and skin-loving ingredients, it conditions skin for a smooth, comfortable feel. Available in a range of beautiful shades, this bronzer is housed in a sculpted silver compact.
Money Shot Multi-Use Illuminating Gel Highlighter, $39
Patch-proof, smudge-proof, and transfer-resistant, this weightless, non-comedogenic formula melts into skin for a smooth, lightweight, no-fallout finish. Infused with hyaluronic acid, it delivers a hydrated, radiant glow. Universally flattering and suitable for all skin types, it comes in a travel-friendly jar.
Heart On Long-Lasting Soft Shine Lipstick, $44
This lipstick delivers rich, stay-true color with a soft, dewy shine and up to 11-hour wear. The creamy texture glides on effortlessly, leaving lips smooth and comfortable. Lightweight and non-sticky, the 91 percent skincare-based formula keeps lips soft and hydrated all day. It’s encased in signature heart-shape packaging.
