What Is Clean Beauty?

by Leslie Yip

Your skincare and beauty regime can be good for you—and the environment.

What is clean beauty? 
While it is the biggest buzzword in the beauty industry, there is no singular definition. it can range from being cruelty-free to eco-friendly packaging to certified organic. but the most common indicator is the absence of harmful ingredients.

And many brands have jumped on the clean bandwagon.beautycounter has “the never list”, a roster of 1,500 harmful or questionable ingredients that it prohibits from its product formulations.

Drunk elephant, whose recent acquisition by shiseido, which drew much attention, abstains from essential oils, alcohols, silicones, chemical sunscreens, fragrances and dyes, but allows the use of synthetic ingredients provided they are effective and safe.

Others blend holistic and other cultural standards into the definition. for example, bella aura combines modern science with the ancient spiritual knowledge drawn from berber, african, chinese and Mediterranean herbal medicine traditions. Most of bella aura’s active ingredients are ecocert, cOsMOs, natrue, nagoya and halal certified.

Retailers also have their own criteria, in terms of what they deem to be clean skincare. At holt renfrew, for example, the approved clean products by H Project have to be free from bha/bht, formaldehyde and formaldehyde donors, oxybenzone, parabens, phthalates, sulfates (sls and sles) and triclosan. Meanwhile, sephora tripled its “clean at sephora” program list of banned ingredients last summer to include more than 50 items. It is also limiting the concentration of synthetic fragrances to a maximum of one per cent.

Although no one has the definitive answer as to what constitutes “clean”, one thing that most agree on is that beauty and skincare should not come at the expense of our planet and our health.

Don’t toss it, refill it

This rich cream is infused with the unique life power of the rose through sophisticated extraction processes crafted by french experts. named the Grand rose extracts, it helps your skin regenerate in as fast as three weeks. A refillable capsule is available and it is quite easy to replace. Once you finish your cream, release the empty capsule by pinching on the gold tabs; twist counterclockwise to unlock; insert the new capsule; twist clockwise to lock it back in place.
Lancôme Absolue Soft Cream,
60ml | $265, 60ml refill | $208

Do not drink this

There is a myth that elephants become intoxicated by eating marula fruit, hence the name of the brand. the marula fruit is high in critical antioxidants, and this additive-free oil is made from the pip of the fruit, virtually untouched by any chemical or fragrance, natural or synthetic, maintaining its purest form. It is highly absorbable, deeply moisturizing and nourishing to the skin. As a result, there is a noticeable reduction in the appearance of fine lines, wrinkles, redness, blotchiness and elasticity. (for topical use only.)
Drunk Elephant Virgin Marula Antioxidant Face Oil, 30ml | $95

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