Story | Leslie Yip Boucher-Harris Photography | Jo Malone London
As couples embark on the journey of planning their wedding day, one often overlooked detail is the scent that will linger in the air, etching memories for years to come. Enter Jo Malone London’s “Scent Your Wedding” service, where the art of fragrance becomes intertwined with the romance of the big day.
In an exclusive interview with Joe Dovisio, education manager at Jo Malone London, we delve into the intricacies of scent selection and the transformative power it holds. From personal fragrances worn by the bride and groom, to infusing the wedding venue with ambiance, Jo Malone London offers a bespoke experience tailored to each couple’s unique love story.
“Scents have the remarkable ability to evoke memories,” says Dovisio, emphasizing the significance of choosing the perfect wedding scent. With Jo Malone London’s expert guidance, couples can select fragrances inspired by the bridal bouquet, seasonal blooms, or even the wedding theme colour, ensuring every aspect of the day is imbued with meaning and sentimentality.
Central to Jo Malone London’s philosophy is the art of scent layering, where fragrances are combined to create a truly unique olfactory experience. Whether transitioning from day to night, or crafting individual scents for the bride and groom with a common “base,” the possibilities are endless.
“I like to play with fragrances, and I believe fragrances are meant to be played,” remarks Dovisio, highlighting the brand’s innovative approach to scent customization. With more than 30 fragrances boasting evocative names like “English Pear and Freesia” and “Peony and Blush Suede,” Jo Malone London invites couples to explore a world of olfactory delights.
Beyond scent selection, Jo Malone boutiques offer an array of other complimentary indulgent experiences for couples and their bridal parties. From hand and arm massages, to personalized engraving services on fragrance bottles, candles and diffusers, every detail is meticulously curated to enhance the sensory journey.
As couples embark on their marital adventure, Jo Malone London ensures that their wedding day is not only visually stunning, but also infused with the intoxicating allure of fragrance—a cherished reminder of love’s enduring essence, housed in a bottle.
Fragrance by Colour
We asked Dovisio for his recommended scents, based on the following wedding theme colours. His recommendations are all scents that are available as cologne, home and candles, as well as bath and body products, allowing you to scent your wedding in as many ways as your heart desires.
Creamy Champagne
If your theme colour is creamy champagne, try the succulent, playful and bubbly Nectarine Blossom and Honey. Your
guests will think you scented your wedding with actual champagne.
Sea Blue
Take your guests to the windswept English shore with earthy and mineral Wood Sage and Sea Salt. This enwrapping, sea-fresh and spirited scent is a top seller for the brand, with men and women alike.
Sage Green
The colour that represents nature is celebrated with peppery basil, aromatic white thyme and Caribbean limes. This tantalizing, addictive and zesty scent is the brand’s signature fragrance.
Sunny Yellow
Balance the cheeriness of the colour with a touch of sophistication with glowing, shimmering and golden Orange Blossom.
Lavender Purple
A lavender scent is too predictable. Transport guests into a dewy world of woodland flowers with Wild Bluebell. Suffused
with lily of the valley, this delicate scent is dewy and luminous.
Romantic Soft Pink
A rose is a rose is a rose. Surprise guests instead with Peony and Blush Suede, which brings a luxurious, flirtatious opulence that is soft and enveloping.
