America’s foremost luxury jewelry brand, David Yurman, is celebrating 40 years of their most renowned and iconic design – the Cable bracelet – with the launch of their Fall 2021 campaign, “The Power of Cable.”
Over the past forty years, the Cable design and motif has evolved, being reinvented into a myriad of designs and original works of art. This season, the brand chose to renew its timeless celebration of relaxed American luxury in a contemporary way. Cable remains modern, yet classical – connecting the effortless uptown and downtown style of New York City, while celebrating personal style.
“The Power of Cable” continues David Yurman’s yearlong “My New York” campaign, paying homage to the brand and founder’s home, and celebrating the city as a constant source of inspiration and creativity.
Statue of Liberty Cable Bracelet in Copper with Pavé Cognac Diamonds, $5,950
Stax Chain Link Bracelet with Diamonds in 18K Yellow Gold, $12,550
Renaissance Bracelet with Carnelian and Madiera Citrine in 18K Gold, $16,500
This campaign also supports David Yurman’s Unity Fund in partnership with the Robin Hood Foundation, donating 100% of proceeds from the Sand and Indigo-colored Aluminum Renaissance bracelets to the charities poverty-fighting efforts, through November 1, 2021.
Men’s Pyramid Collection
Designed by Evan Yurman, Chief Creative Officer, the pyramid is an enduring form connecting to our ancient roots in art, architecture and design. Inspired by the way ancient Egyptian symbolism has been reinterpreted in a contemporary manner at the Louvre, as well as the Metropolitan Museum of Art’s Temple of Dendur, this men’s collection contrasts light and shadow, transforming simple geometries into monumental designs.
Pyramid Band Ring with Black Diamonds, $2,350
Pyramid ID Bracelet with Black Diamonds, $1,300
Pyramid Cross, $450
Pyramid Ingot Tag with Black Diamond, $900
