Van Cleef & Arpels: The Art of the Secret Watch

by Iris

For nearly a century, Van Cleef & Arpels has transformed the secret watch into a masterpiece of mystery and elegance. Originally introduced in the 1930s as a discreet way for women to check the time—when a quick glance was considered unladylike—these hidden timepieces allowed women to tell the hour in style, masquerading as exquisite bracelets. Each watch was meticulously crafted, blending beauty with subtle functionality. Today, the allure of the secret watch lives on, with Van Cleef & Arpels continually reimagining these creations in new collections. Featuring dials hidden beneath intricate covers and designed with artistic precision, each piece embodies both timeless sophistication and modern elegance. A nod to history with a distinctly contemporary feel, these watches are perfect companions for the woman who cherishes a touch of mystery in her style.

 

 

Ruban Secret Watch, White Gold, Diamond, $555,000

Like soulmates, couture and High Jewelry come together in a universe characterized by the transmission of savoir-faire and the quest for fluidity and elegance. The Ruban Secret watch introduces a hidden dimension procuring the wearer a sense of intimacy. Renowned for its fluidity, this creation reproduces the delicacy of ribbon and the fall of fabric.

 

Primerose Secrète watch, $259,000

In the Van Cleef & Arpels Garden, High Jewelry watches form a garden filled with delicate nuances like a precious ode to the beauty of flowers. The Primerose Secrète watch reveals a dial at its heart and is worn on a pink grosgrain bracelet or a rhodium plated 18K white gold and 18K yellow gold clip.

 

Ludo Secret watch, $199,000

Van Cleef & Arpels reinterprets a Ludo watch from its patrimonial Collection with new timepieces. In keeping with the Maison’s long standing tradition of secret watches the Ludo Secret watches preciously hide a guilloché white mother-of-pearl dial.

 

Perlée Toi & Moi secret watch, small model, $58,500

The joyfully feminine Perlée™ showcases delicate pearls of gold. The graphic lines of the rings, necklaces, bracelets, earrings and watches come together in an infinite number of combinations, allowing the wearer to express her own unique style. (Wrist size: 15 cm)

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