More than a new face for BLEU DE CHANEL, Jacob Elordi embodies both reinvention and audacity. He moves toward his destiny with intensity and irreverence, driven by a fearless instinct for bold possibilities. Channeling the charisma of Hollywood’s most iconic leading men while infusing it with modern sensitivity, the Australian star represents a new vision of masculinity — becoming the powerful, magnetic face of BLEU DE CHANEL L’EXCLUSIF, a fragrance defined by depth, sophistication, and transformation.
Jacob Elordi steps into 2026 as the embodiment of a bold new masculine spirit — instinctive, magnetic, and unapologetically free. Guided by desire rather than convention, he moves through the world with effortless confidence, embracing risk, spontaneity, and the pursuit of something greater than the ordinary.
Yet in the campaign directed by Academy Award-winning filmmaker Alfonso Cuarón, nothing is ever entirely within reach. With cinematic precision and playful tension, Cuarón orchestrates a seductive game of control and temptation, casting Elordi into a world where instinct and illusion blur in captivating ways.
At the heart of this new chapter is BLEU DE CHANEL L’EXCLUSIF, the latest creation by Olivier Polge. Pushing the boundaries of masculine fragrance, the composition unveils an intensely rich woody, ambery-aromatic signature defined by depth, sophistication, and sensuality. Precious sandalwood takes centre stage, enriched by the leathery and resinous nuances of cistus labdanum, creating a trail that is powerful, enveloping, and undeniably addictive.
BLEU DE CHANEL L’EXCLUSIF, 60ml | $242, 100ml | $334, 160ml | $437
Both refined and daring, BLEU DE CHANEL L’EXCLUSIF reveals a new expression of modern masculinity — one that is instinctive, complex, and impossible to ignore. Warm yet enigmatic, the fragrance leaves behind an unforgettable impression, redefining elegance through audacity and emotion.
Integral to the fragrance’s identity is the exceptional sandalwood extract cultivated through an exclusive CHANEL supply chain on the island of Maré in New Caledonia. Developed with a commitment to sustainability and respect for local communities, the programme preserves natural resources while ensuring the highest quality raw material. Only the precious heartwood, naturally rich in essential oils, is selected and transformed through a bespoke extraction process — lending BLEU DE CHANEL L’EXCLUSIF its singular depth and unmistakable olfactory signature.
