A crowd of more than 1,300 headed to Kennedy Sport Center in Milan took part in an action-packed, phygital experience celebrating the launch of the second BOSS x Russell Athletic collection.
Bringing a fresh perspective to retro Americana references, the co-created pieces unite BOSS tailoring expertise with the sportswear aesthetic of Russell Athletic. Pieces from the BOSS Pre-Fall and Pre-Spring collections were also part of the event, which was livestreamed globally on TikTok, Instagram, and YouTube, as well as LinkedIn.
