NBA and Canada Goose to Celebrate the League’s 75th Anniversary Season at NBA All-Star with a Four-Piece Collection for their Second Year of Partnership. The limited-edition collection features signature patterns and contrasting materials fused with Canada Goose’s functional DNA, embodying the freedom of 90’s NBA style – bold, functional and limitless.
The Canada Goose & NBA Collection with Salehe Bembury is rooted in functional heritage and celebrates the juxtaposition of style without rules. The four-piece unisex capsule is designed to layer, mix and match in an innovative expression of the brand’s iconic styles.
Salehe Bembury is an American designer and the architect behind some of the most relevant sneaker designs of the past decade. Grounded in curiosity, the Salehe Bembury brand embraces a style-without-rules design philosophy through the use of colour, materials, and distinct silhouettes.
Canada Goose’s promise to inspire and enable all people to thrive in the outside world is engrained in the collection for the NBA All-Star 2022 and in the second year of their Play in the Open campaign. Play in the Open is born from Canada Goose’s Live in the Open ethos – to express oneself freely and without judgement. This year’s campaign is directed by Foster Huntington, American stop-motion director, and centres on an outdoor narrative that is grounded in dissolving the rules of reality. It stars a Salehe Bembury figure who is free to Play in the Open. The three stop-motion animations take place in distinct outdoor environments: on a ridgetop in the Canadian Rockies, a fishing shack on a frozen alpine lake and a basketball court on a remote hillside. The Bembury figure is depicted juggling, fishing, and playing basketball while showing the versatility and power of the capsule collection. The campaign will launch globally timed to the collection launch on February 11.
Play in the Open will extend into Canada Goose retail stores globally, bringing the campaign to life in celebration of the collection and partnership. Select fans will have a chance to own one of the limited-edition ‘Salehe Bembury Hand-Painted Figures’ by joining Canada Goose Basecamp. Basecamp is the brand’s community platform, where members get first access to company announcements, limited edition collections and unique experiences. To sign up for Canada Goose Basecamp, visit canadagoose.com/basecamp.
The Canada Goose & NBA Collection with Salehe Bembury launches February 11 at select Canada Goose retail stores, wholesale partners and online at canadagoose.com, in the United States, Canada and EMEA.
