Coach introduces its Spring 2022 campaign starring Coach Family including Jennifer Lopez, Megan Thee Stallion, Noah Beck, Wisdom Kaye and Kōki. Coach Creative Director Stuart Vevers worked in collaboration with director and photographer Tyler Mitchell on the campaign, which reimagines Coach’s iconic Horse and Carriage code and first-ever house logo in a pop palette for a new generation.
The campaign introduces the house’s Spring 2022 collection and Stuart Vevers’ vision for the season of American classics subverted through the lens of now. In addition to the Horse and Carriage collection, it spotlights the house’s Field Tote and Hitch Backpack and will also introduce a reimagination of Coach’s Signature, launching in February with the next chapter of the campaign.
Field Tote 22 With Horse And Carriage Print And Carriage Badge, $425
Hero Shoulder Bag, $695
Evergreen Horse And Carriage Hoodie In Organic Cotton, $375
Hero Crossbody With Horse And Carriage Print, $495
Hitch Backpack With Horse And Carriage Print, $750
Evergreen Horse And Carriage T Shirt In Organic Cotton, $175 ;
Charter Crossbody 24 With Horse And Carriage Print, $495
