A great skincare routine starts with an effective cleanse, and Fresh is taking the first step to the next level with the launch of its innovative Soy Cleansing Jelly Balm. Expanding the beloved Soy Collection, the new cleanser features a unique oil-in-jelly formula that effortlessly removes long-wear makeup, waterproof mascara, sunscreen, and daily impurities while leaving skin feeling soft, hydrated, and comfortable.
Three years and more than 62 formula trials in the making, the Soy Cleansing Jelly Balm transforms from a crystal-clear jelly into a silky oil as it melts into the skin, before rinsing away as a lightweight milky emulsion. The innovative texture lifts away makeup, excess sebum, sweat, pollution, and SPF without harsh rubbing or leaving behind an oily residue, making it gentle enough for both the face and eye area.
The formula is powered by soy proteins, rich in water-binding amino acids that help maintain hydration and support healthy-looking skin. Chlorella extract, derived from nutrient-rich green algae, helps reduce excess sebum and minimize the appearance of enlarged pores, while an oil-binding complex effectively dissolves stubborn makeup and sunscreen for a thorough yet comfortable cleanse. Clinically tested on a variety of makeup and sunscreen formulas, the Soy Cleansing Jelly Balm reflects Fresh’s philosophy of cleansing the skin without stripping away its essential moisture.
Soy Cleansing Jelly Balm, 100ml | $57
More Fresh Skincare Essentials to Discover
Rooted in clean beauty principles, Fresh combines naturally derived ingredients with luxurious textures that transform everyday skincare into an indulgent self-care ritual. Alongside the new Soy Cleansing Jelly Balm, these skincare favourites are worth adding to your routine:
Floral Recovery Overnight Mask with Squalane, 100ml | $97
Wake up to skin that looks refreshed and well-rested. This nourishing overnight mask melts into the skin with squalane to deeply replenish moisture, soothe dryness, and leave the complexion looking plump, smooth, and revitalized by morning.
Lotus Youth Preserve Exfoliating Face Toner, 150ml | $57
This daily exfoliating toner gently brightens dull-looking skin, refines the appearance of pores, and improves overall texture while remaining gentle enough for regular use, helping reveal a smoother, more radiant complexion.
Brown Sugar Body Polish Exfoliator, 490g | $93
A long-time Fresh favourite, this luxurious body scrub uses natural brown sugar crystals to gently buff away dry, dull skin while leaving the body feeling exceptionally soft, smooth, and glowing.
