goop, the lifestyle brand helmed by Gwyneth Paltrow, recently debuted its first G. Label Dress Collection – a seasonal edit of seven timeless styles in bright, sorbet hues and statement-making dots.
A collection inspired by the passing down of dresses from generation to generation, the assortment is truly one for the ages.
It’s a story as old as time: A mother holds onto a special dress she hopes to pass down to her daughter; daughter pines for the day she can “borrow” said dress from her mother’s closet. The debut G. Label Dress Collection—a seasonal edit of sweet spots and sorbet hues shot on one of GP’s dearest friends, Daun Dees, and her four darling daughters in their natural habitat—is truly one for the ages.
Left: Devin crop top, $390; Danielson A-line polka-dot skirt, $560 | Right: Mendoza dropped-waist shirtdress, $780
Left: Zelda rounded-sleeve drawstring dress, $730 | Right: Zera strapless tiered dress, $780
Cambria skinny-strap midlength dress, $690
Left: Elle rounded-sleeve midlength dress, $780 | Right: Ficchi puff-sleeve midlength dress, $690
