Every year one special colour is influencing all sorts of industries, including fashion, industrial design and product packaging. Pantone’s Color of 2023, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

David Yurman Chevron Pinky Ring in 18K Rose Gold with Pave Pink Sapphires, $5,250

Moose Knuckles Maspeth Puffer, $1050

The North Face Women’s Nuptse Belted Mid Jacket, $499.99

Smartwool Women’s Merino 250 Baselayer Pattern Bottom, $130

RW&CO Satin One-Shoulder Cocktail Dress With Back Jeweled Strap, $149.90

WonderBra Comfy glamour plunge lace wireless bralette, $55

Supporo Unisex Sport Dynamic Compression Socks, $29.99

Olang Zaide Boots, $315

Hunter Boots Women’s Original Tall Gloss Rain Boots, $200

Kamik ROGUE S Boots, $149.99

Dyptique Tubereuse Red Candle, $142

Vichy Idealia Moisturizing Day Cream, $48.95
