Lacoste returns in 2025 with a striking new chapter: “PLAY WITH ICONS.” This global campaign reimagines Lacoste’s most legendary pieces — and the personalities who wear them — through a lens of vibrant creativity and irreverent elegance.
At the heart of this campaign is a celebration of Lacoste’s enduring icons: the polo shirt, pleated skirts, and the new must-have Lenglen bag. These timeless essentials are given fresh life by five dynamic ambassadors, each bringing their signature energy to the brand’s French-rooted fashion codes.
Shot by celebrated photographer Tyler Mitchell, with set design by Poppy Bartlett and styling from Imruh Asha, the visuals are a masterclass in stylized storytelling. Each scene unfolds in slow-motion vignettes with a playful, surreal twist — elevated by a whimsical soundtrack by French composer Émile Sornin.
Novak Djokovic & the Polo – The King of the Court
Tennis legend Novak Djokovic dons Lacoste’s iconic off-white polo, reimagined with a gold tennis net-turned-regal-cape. It’s a bold homage to both his GOAT legacy and the enduring power of the polo.
Venus Williams & the Pleated Skirt – The Legend
Venus Williams rises like a modern-day deity, sculpted from pleats and crowned in elegance. Holding a pearlescent tennis ball, she embodies strength, innovation, and a legacy that transcends the game.
Wang Yibo & the Polo – The Singular Charisma
Chinese actor and megastar Wang Yibo takes center stage, surrounded by bouquets made entirely of Lacoste polos in blue gradients. It’s a theatrical tribute to his magnetic presence — and the timeless charm of the Lacoste polo.
Adèle Exarchopoulos & the Lenglen Bag – Effortless Elegance
French actress Adèle Exarchopoulos stuns in a clever illusion: the sleek Lenglen bag, worn as a pleated skirt. It’s a playful nod to Lacoste’s tennis roots and Parisian flair, recast for today’s It-girl.
Pierre Niney & the Polo – The Living Emblem
Minimalist cool meets symbolic styling as French actor Pierre Niney relaxes on a crocodile-shaped sculptural sofa in Lacoste’s signature green. He becomes the emblem incarnate — subtle, sharp, and unmistakably Lacoste.
