Mejuri and CFDA Accessories Designer of the Year and LVMH semi-finalist, LUAR, have collaborated on a Mejuri x LUAR collection to include convertible Hoops, an ‘Ana’ Hoop Charm and a new adaptation of LUAR’s iconic Ana bag. Both brands saw synergies between them, especially in how they enable self-expression and putting community first.
Mejuri and LUAR, both disruptors within their respective industries, join forces to rewrite the narrative surrounding luxury by making it accessible without compromising design, quality and craftsmanship. The collection aims to enable self-expression, while putting community first. This marks LUAR’s first commercialized jewelry collaboration and multi product offering with a collaborator, as the brand continues its expansion into the jewelry category.
The collection, which includes Convertible Hoops, an ‘Ana’ Hoop Charm, and a new adaptation of LUAR’s iconic Ana bag, aims to encourage everyone to make their pieces their own. Each piece can convert from day to night; the Convertible Link Earrings and Ana Bag can be worn multiple ways. The Ana bag in particular includes a gold chain and co-branded jewelry pouch, a first for the brand. Inspired by revisited architectural shapes, the brands took classic designs and incorporated unexpected shapes and sizes to celebrate the nature of individuality. The Ana bag is emulated into a hoop charm, and the Convertible Hoops include an oval hoop shape as opposed to the traditional round shape.
Convertible Hoops, $350
Ana Hoop Charm, $128
Small Ana Bag, $350
To celebrate the diversity of their communities, Mejuri and LUAR casted 27 individuals in the campaign shoot – including models and non-models from a variety of backgrounds – who have a single common element of personal style that ties them together. The shoot aims to show that no matter who you are, when you wear this collection, you are part of the same glamorous community.
$5 from the sale of each individual product will be donated to Stonewall Community Foundation: a prolific funder of LGBTQIA2S+ issues, supporting over 700 organizations to advance queer liberation and racial, social, and economic justice.
