H&M announces its next designer collaboration – a landmark partnership with the house of Mugler. Mugler has always offered an open invitation to a broad range of characters and beauty types, and now, with this partnership, it is opening the door even more. The collection by Mugler’s creative director Casey Cadwallader includes both womenswear, menswear, and accessories, and will launch in select stores and online beginning May 11th, 2023.
The collaboration encapsulates the very essence of Mugler. The house of Mugler has always been a trailblazer, a rule-breaker: a champion of freedom of expression, high glamour, and daringly irrepressible style. Founded by the French designer Manfred Thierry Mugler in 1973, Mugler pre-empted the themes of body positivity, gender fluidity, transformation and confidence that dominate fashion now. American designer Casey Cadwallader joined the house in 2018 and has rejuvenated the house’s look and legacy, producing an astounding run of instantly recognizable garments.
Mugler’s creative director Casey Cadwallader and Ann-Sofie Johansson, creative advisor at H&M.
The silhouette of the collection is the recognizable Mugler fit of today; strong, big shoulders, a tight focus on the waist, an ode to the curves and lines of the body, a tribute to confidence. To nod to the vision of the House’s founder, alongside the contemporary designs, are a series of very special, limited-edition archive remakes, selected by Cadwallader for their contemporary resonance and their testimony to Mugler’s central role in the glory years of 80’s and 90’s catwalk drama. Every piece in the collection is a moment of fashion history – a chance for a global community of fans to own a piece of the brand’s legacy. While the collection includes both menswear and womenswear, the fluid transformational cross-gender styling that has always underpinned the Mugler ethos is central.
To encapsulate the collection’s spirit, and to celebrate Mugler’s long association with music, performance, theatricality, and subculture, Mugler and H&M are proud to release a music video, starring a collective of rising stars – Amaarae, Shygirl, Eartheater and Arca. Together, they have recorded their own take on Stardust’s 1998 dance hit ‘Music Sounds Better With You’, in celebration of the collection. The song choice nods to the sense of community that defines Cadwallader’s vision for Mugler today.
