The Swiss watchmaker OMEGA has hosted a black-tie celebration in London, with guest of honour Daniel Craig, to mark 60 years of James Bond.
Based on the novels by Ian Fleming, the 25 films, produced by EON Productions, have laid the foundation for a global cinematic legacy. OMEGA watches have been an essential part of 007’s famous attire since GoldenEye in 1995, when the Oscar-winning costume designer, Lindy Hemming, equipped 007 with a Seamaster Diver 300M, believing it was the most suitable choice for his British naval background.
To commemorate the 60th anniversary of the James Bond franchise, two new OMEGA watches have been crafted. Each one pays homage to the spy through innovation and impressive materials – with a touch of film magic infused within the design.

Seamaster Diver 300M 60 Years of James Bond – Stainless Steel ( $10,300, Available Q1 2023)

Inspired by the very same Seamaster that 007 wore in GoldenEye, this 42 mm timepiece in stainless steel creates watchmaking magic through its film-themed caseback, which replicates the famous 007 opening sequence – with Bond in silhouette and a spinning gun barrel design. This dynamic scene plays out beneath the sapphire, decorated with micro-structured metallisation. The patent pending “moiré” effect animation is linked to the running of the lollipop central seconds hand, so the action never stops.
The watch is driven by a precise Co-Axial Master Chronometer Calibre 8806 and is presented on a mesh-style bracelet – in the same style as James Bond’s OMEGA watch in No Time To Die.
The bezel and dial are both made from blue oxalic anodized aluminium, with the dial featuring laser-engraved waves, and the bezel featuring a diving scale filled with white Super-LumiNova. Also spot the commemorative “60” which replaces the diving scale’s traditional inverted triangle, and luminescent green dot which links to the minute hand.
For collectors of the steel version, there’s a blue wooden presentation box in the original Diver 300M wave pattern, with three dots inspired by the classic Bond opening title sequence, including a secret push button on the right.

Seamaster Diver 300M 60 Years of James Bond – Canopus Gold™ ( CHF 135,000, Available Q1 2023)

OMEGA’s own 18K Canopus Gold™ has been used to craft this special 42 mm watch. An exclusive white gold alloy known for its brilliant shine and long-lasting effect.
In a nod to the beautiful sands of Ian Fleming’s Jamaican home, GoldenEye, the dial has been made from natural grey silicon. Thanks to the crystallites, the pattern on each one is totally unique, guaranteeing the wearer that no two dials are ever alike.
In tribute to the Jamaican flag, the bezel is circled with a paving of green and yellow treated natural diamonds in 10 different tropical shades, which range from extra dark forest green to cognac, passing through olive, yellow, gold and gold/cognac. Two additional clear diamonds at 12 o’clock add some vibrant sparkle to the look and make reference to the 60th anniversary.
Like the steel model, the film-themed caseback replicates the famous 007 opening sequence – with Bond in silhouette and a spinning gun barrel design. As the lollipop seconds hand moves, this dynamic scene plays out beneath the sapphire, decorated with a patent pending micro-structured metallisation, known as a “moiré” effect animation.
The watch is powered by the luxury Co-Axial Master Chronometer Calibre 8807, and comes presented on a bracelet and buckle in 18K Canopus Gold™
Owners of this edition receive their watch in a mango tree box with mother-of-pearl marquetry and a 60 Years of Bond logo. The use of mango tree references a famous song from the first James Bond film, while the mother-of-pearl is a nod to the shells of Crab Key. This elegant box also includes the film-inspired dots.
