For decades, Double Wear Stay-in-Place has defined the foundation category — setting the global standard for long wear, flawless coverage, and confidence that lasts. Loved by millions around the world, it has become a true beauty icon. Today, Estée Lauder introduces a reimagined evolution of this classic, created for the needs of modern consumers and powered by the latest advances in skincare science.
The New Double Wear keeps everything you love about the original while enhancing it with elevated performance and skin-caring benefits. The result is a foundation that does more than perfect — it supports skin, adapts to movement, and wears beautifully for longer than ever before.
This buildable, breathable formula delivers 36-hour colour-true wear in a dimensional matte finish that never looks flat. Designed to move with skin, it offers medium-to-full coverage with a weightless, skin-like feel. The fluid texture spreads seamlessly, allowing coverage to be layered and customized while helping to unify uneven tone, blur the look of pores, and cover imperfections with ease.
Long wear reaches new heights through innovative Polymer Mesh Matrix Technology — a breathable polymer system that forms an invisible flexible net over skin. This technology allows the foundation to flex and breathe while maintaining transfer-proof, waterproof coverage that resists sweat, heat, and humidity. Within each drop, trillions of colour-treated micro-pigments are stabilized to ensure uniform, skin-true colour that stays consistent throughout the day without shifting or oxidizing.
Beyond performance, the formula is designed to actively balance skin. It delivers immediate comfort with hydration while controlling oil for up to 36 hours and maintaining moisture for up to 72 hours. Over time, skin appears more balanced, with oil production visibly reduced in as little as four weeks. This is powered by Estée Lauder’s Double Balancing Complex featuring AlgaNiacin™, which combines hydrating ingredients such as glycerin and hyaluronic acid with niacinamide and brown algae extract to help regulate sebum and support healthier-looking skin — even when worn bare.
Shade inclusivity remains at the heart of Double Wear’s innovation. The new formula is available in 70 tailored shades across 10 intensities and three undertones, developed using Estée Lauder’s proprietary Colour Capture Technology. Backed by more than 15 years of research and over 14,000 skin tone measurements from consumers across five continents, each shade is meticulously calibrated by scientists to deliver precise, true-to-skin matching. The result is a more dimensional finish in a shade designed to feel uniquely yours.
The experience is elevated further with a redesigned version of the brand’s iconic bottle. The recyclable glass packaging now features a sleeker, more minimalist silhouette inspired by the multidimensional matte finish within — modern, refined, and unmistakably Double Wear.
From its breathable long wear to its skin-balancing care and expanded shade precision, the New Double Wear Stay-in-Place foundation represents the future of high-performance makeup — an icon, reimagined for more.
Double Wear Stay-in-Place Longwear Matte Foundation, $67
