The beloved world of Squishmallows is stepping beyond its iconic plush characters and into the world of fragrance. Following a successful U.S. launch and strong consumer demand, Squishmallows Fragrances has arrived in Canada, bringing a playful collection designed to turn everyday moments into little bursts of joy. The collection offers a fun new way to express your mood — whether it’s sweet, dreamy, playful or simply joyful.
First introduced in 2017, Squishmallows quickly grew from a collection of irresistibly soft and adorable plush toys into a global collectible phenomenon. Recognized for their round, cuddly designs and lovable personalities, each character has its own name and story, giving fans even more reasons to connect, collect and share their favourites. Now, that playful spirit extends beyond plush. Squishmallows Fragrances brings the brand’s signature world of comfort, joy and collectibility to a new sensory experience, transforming the feel-good energy of beloved characters into fragrances made to brighten everyday moments.
Created in partnership with renowned fragrance house DSM-Firmenich and designer Lance McGregor, the collection captures the playful magic of Squishmallows through scent. Each fragrance features the exclusive Squishmallows Accord, a delicious blend of sweet, fluffy marshmallow notes combined with EmotiWaves™ scent technology, designed to evoke feelings of happiness, well-being and joy. The experience continues with the packaging. The 3.4 oz fragrances feature three interchangeable caps: a travel cap, a traditional spray atomizer and a collectible bulb atomizer, adding the tactile “Squishability” that fans know and love.
Whisked Away Tropical Sunset Eau de Parfum, 100ml | $84
Squishmallows Fragrances’ Whisked Away Tropical Sunset is a fruity floral fragrance inspired by Cam the Cat’s sunset naps on the beach. Like a tropical vacation in a bottle, this sun-drenched blend of passionfruit mousse, beach jasmine, and warm driftwood transports you to a golden-hour getaway.
Squishmallows Fragrances Wonder Whirl Eau de Parfum, 30ml | $52, 100ml | $84
Squishmallows Fragrances’ Wonder Whirl is a fruity gourmand fragrance inspired by Joelle the Bigfoot’s love for exploration. Transforming the ordinary into the extraordinary, this swirling blend of blue raspberry, sakura blossom, and blue vanilla unlocks the magic hiding in plain sight and within.
Squishmallows Fragrances Moonlit Mist Eau de Parfum, 30ml | $52, 100ml | $84
Squishmallows Fragrances’ Moonlit Mist is an edgy, fruity floral fragrance inspired by the enchanted forest Zumirez the Bat calls home. This mystical blend captures crisp green apple nectar, delicate lychee blossom petals, and wild cherry essence, evoking a secret garden under starlight.
Squishmallows Fragrances Whisked Away Eau de Parfum, 30ml | $52, 100ml | $84
Squishmallows Fragrances’ Whisked Away is a gourmand fragrance inspired by Cam the Cat’s love for cozy moments. Like your favorite coffee shop wrapped in a warm hug, this creamy blend of foamy milk, rich caramel drizzle, and vanilla creates the perfect companion for life’s sweetest adventures.
Squishmallows Fragrances Pink Possibilities Eau de Parfum, 30ml | $52, 100ml | $84
Squishmallows Fragrances’ Pink Possibilities is a fruity floral fragrance inspired by Patty the Cow’s booth at the springtime farmer’s market. Bursting with sun-ripened strawberry, juicy kiwi, and crystallized pink sugar, this uplifting blend makes every moment feel bright with possibility.
Squishmallows Fragrances Eau de Parfum Travel Sprays, 10ml | $34
