Created by Rita Ora and Anna Lahey, TYPEBEA is rooted in lived experience. Behind every formula lies a shared understanding of the emotional connection we have with our hair—the highs, the frustrations, and the journey toward confidence. What began as personal challenges has evolved into a clear mission: to create haircare that not only promises results, but truly delivers them.
Rita Ora and Anna Lahey
At its core, TYPEBEA redefines the relationship between women and their hair. Moving beyond rigid ideals of beauty, it embraces individuality in all its forms—whether your hair is textured or straight, coloured or natural, thriving or in recovery. There is no single definition of “ideal” here—only your own.
Performance drives everything. Each formula is powered by clinically backed actives and advanced technology, designed to work from the scalp outward—supporting growth, restoring strength, and improving overall hair health over time. The experience, however, remains sensorial: rich lathers, refined textures, and bespoke fragrances that transform routine into ritual.
But beyond the science and formulation, TYPEBEA carries a deeper intention. It recognises that hair is not just about appearance—it’s tied to identity, self-expression, and confidence. By addressing real concerns with honesty and efficacy, the brand creates space for transformation that feels both visible and personal.
The Growth Range
Hair Growth Shampoo + Conditioner Kit, $74
Upgrade your wash day with the Strength + Length Shampoo + Conditioner Duo, a two-step hair growth support system powered by Baicapil™ to help reduce hair loss and promote visibly denser, healthier strands. The shampoo gently cleanses and exfoliates the scalp without stripping, while the conditioner hydrates, detangles and smooths for soft, glossy lengths.
G.1 Overnight Boosting Peptide Hair Growth Serum, $75
Reduce shedding, increase hair density and support stronger hair growth. G.1 Overnight Boosting Peptide is your daily treatment to support hair growth from the roots. For all hair types.
G•4 Hydra-Gloss Treatment Hair Mask, $47
The hydrating hair mask treatment that does it all: strengthens, lengthens and moisturizes strands for a healthy, mega-watt shine – in minutes. This multi-tasking formula works to restore hair to its prime while supporting natural growth. A nourishing hair mask for every hair type.
The Repair Range
A hydrating, bond repair shampoo that does more than cleanse. Powered by our RDS Bond complex and hydrating actives, this bond building shampoo is designed to gently remove buildup while supporting long-lasting bond strength inside each strand. It’s non-stripping, pH-balanced, and packed with slip for a luxe lather that won’t leave hair feeling dry or fragile.
R•3 Bond Repair Conditioner, $37
A rich, bond repair conditioner that hydrates while it heals the hair bonds. Formulated with clinically backed ingredients, this bond repair conditioner uses RDS Bond technology and nutrient-rich actives to deeply nourish, smooth, and repair dry, damaged strands. It melts into hair, delivering intense moisture and slip without ever weighing it down.
R•1 Pre-Wash Bond Repair Hair Mask, $47
A replenishing pre-wash mask that primes hair for serious damage repair. Formulated with our powerhouse RDS Bond complex, this lightweight hair repair treatment work within the hair cortex to restore strength and hydration – before you even hit the shower. Resilience is boosted. Frizz is softened. Breakage? Handled. Use once a week for strands that feel softer, stronger and visibly healthier after just one treatment.
R•4 Intense Bond Repair Leave-In Treatment, $75
A bond repair leave-in that works overtime to reverse the appearance of damaged hair. R·4 is a high-performance, bond-repair treatment powered by our RDS Bond complex to visibly restore hair health after just one use. Lightweight, fast-absorbing and non-greasy, this leave-in sinks into strands to support long-lasting bond strength, boost shine and deliver protection against colour fade, UV, and pollution.
The Styling Range
S•1 Ultimate Anti-Frizz Hair Styling Serum, $37
This concentrated, multi-tasking anti frizz hair styling serum shields hair from UV and heat styling, speeds up dry time, seals split ends, smooths flyaways and visibly tames frizz after just one use.
The sea salt hair spray for air-dry vacation waves, anywhere you go. This effortless self-styling spray smooths frizz, protects hair and creates natural, ‘woke up like this’ texture. A lightweight formula for every hair type.
