With one strike of lipstick, choose your attitude and take over the world. New Estée Lauder Pure Color Lipstick features a Moisture Lock Complex with naturally derived1 ingredients and captivating colour. Available in 55 shades designed to flatter all skintones across matte, crème and lustre finishes for rich, vibrant colour in just one stroke.
The rich, naturally derived Moisture Lock Complex features a blend of potent oils plus a powerful plant extract to instantly condition and plump while maintaining moisture on lips over time.
- Potent Oil Blend: Red Raspberry Seed Oil, Meadowfoam Seed Oil and Apricot Seed Oil nourish and condition lips.
- Salicornea Herbacea Extract: Powerful plant extract maintains lips’ moisture and comfort over time.
This long lasting lipstick saturates lips with statement-making, wearable colour designed to flatter all skintones. High-performance lipstick stays colour true and wears for 10 impactful hours while resisting bleeding, feathering and creasing. Lips look immediately plump and smooth, with a more defined and sculpted appearance over time—even after the lipstick is removed.
Five Hero Shades

Captivated, $46

Thrill me, $46

Suit Up, $46

Power Kiss, $46

After Hours, $46
