Luxury meets sustainability as Elemis partners with Aston Martin Aramco, bringing eco-conscious skincare to the fast-paced world of Formula 1. As the first B Corp beauty brand to collaborate with the team, Elemis is set to redefine self-care on a global scale, aligning with Aston Martin Aramco’s ongoing commitment to sustainability and responsible sourcing.
Through this partnership with the British team, Elemis aims to promote inclusivity within the world of Formula 1, which has recently seen a shift in fan demographics. A recent Nielsen study indicates that 41% of fans are women, with the fastest-growing fanbase being women aged 16 to 24. This focus on inclusion aligns with Aston Martin Aramco’s Make a Mark strategy, which aims to drive positive progress through the sport’s influence.
During the first year of the partnership, Elemis will launch an exclusive edit of limited-edition product collections, as well as offer guests the ultimate trackside experience at the Aston Martin Aramco Paddock Club Suite this May. Blending high-performance beauty with the elegance of motorsport, this first-of-its-kind spa experience will provide a moment of well-being with experiential ‘pit stop’ treatments.
Elemis Pro-Collagen Anti Aging Marine Cream, 30ml | $127, 50ml | $189
Elemis Pro-Collagen Anti Aging Night Cream, 30ml | $127
Elemis Pro-Collagen Makeup Melting Cleansing Balm, 50g | $54; 100g | $93
Elemis Dynamic Gentle Resurfacing Pads with Lactic Acid, 14 pads | $34; 60 pads | $88
Elemis Anti-Wrinkle Hydrating Essence with Hyaluronic Acid, 100ml | $124
Elemis Dynamic Resurfacing Vitamin C Dark Spot Serum, 15ml | $111
