With the colder and drier weather, it’s no secret our hair requires deep care especially during winter. Whether you are looking to freshen up your routine or protect your breakage-prone locks, it’s time to include Kérastase’s Genesis collection as part of your winter haircare routine.

Genesis is the hair collection that treats hair fall due to hair breakage. The dual action fortifying system is formulated to strengthen hair and reduce hair breakage. Enriched with a potent combination of Edelweiss native cells and ginger Root, it strengthens the fibre for intense resilience to reduce the risk of hair fall.
Designed to cleanse, treat, prime, and preserve – this luxurious routine helps protect the scalp and hair, better supporting weakened roots while addressing breakage caused by external aggressors such as environmental factors, excessive brushing and pollution. With a powerful ingredient lineup, the Genesis collection offers the perfect solution to hair fall and breakage this winter.
Key Ingredients
- Ginger Root – Genesis formula incorporates ginger root from Madagascar, known for its ability to protect against daily external aggressors
- Arginine + Caffeine – Helps stimulate healthy hair by supporting strong blood flow to the roots of hair cells.
- Aminexil 1.5% – Preserves healthy circulation to ensure a healthy, active, strong bulb while reducing hair fall.
- Edelweiss Native Cells – Known in skincare for its antioxidant power and collagen-preserving properties, the Edelweiss flower is capable of resisting the most extreme conditions.

Genesis Masque Reconstituant Hair Mask, 200ml | $89

Genesis Anti-Breakage Fortifying Serum, 90ml | $89

Genesis Bain Nutri-Fortifiant Shampoo, 250ml | $55

Genesis Fondant Renforçateur Conditioner, 200ml | $60

