La Mer announces pop artist Jay Chou as its latest brand ambassador. Known as the “King of Mandopop,” Chou’s unique ability to continuously reinvent himself has captured the imagination of millions of fans and reflects the legendary commitment of La Mer to advanced skincare innovation and youthful energy.
“La Mer’s skin philosophy really resonates with me. I believe that youth is not fleeting; it’s timeless,” says Chou. “With La Mer, the youthful energy of skin can be recharged. I am so excited to partner with La Mer and celebrate the brand’s belief that self-care is for everyone.”
In his first campaign for La Mer, Chou stars alongside The Treatment Lotion, resulting in a supercharged match that celebrates the rejuvenating power of youthful energy. A serum-strength source of liquid energy packed with a high potency of active ingredients, The Treatment Lotion awakens radiance and charges skin cells to fuel youth from within.
“Jay is a celebrated singer, songwriter, musician, and actor who beautifully exudes the power of youthful energy, a key element of our La Mer skincare philosophy. We are delighted to welcome Jay to La Mer,” says Sandra Main, La Mer Global Brand President.
