Did you know that Marc Jacobs has the word “perfect” tattooed on his wrist?
“I am perfect as I am.” This is the designer’s mantra.
“I put it there,” he says, “to remind me that when I am looking at myself and wishing that I could be stronger in this way, or better at that thing, I can just say, ‘No’. I am exactly how I need to be right now. So, perfect.”
Perfect is also the name of the designer’s latest fragrance. The campaign features Lila Moss, daughter of supermodel Kate Moss, and it suggests that the scent is about embracing and expressing one’s true self. Judging from the eclectic collection of charms that crown the bottle, there can be many different expressions of one’s own self.
There is a shiny silver star, said to be the brand’s best-selling jewellery item. There is a big bow in baby blue—Jacobs’ favourite fashion accessory. There is also a pink men’s shoe, a purple ladies’ heel, a black-and-white domino tile, some clear crystal toy blocks, a peeled banana, some suggestive cherries and a cute white kitten, hiding at the back. There seems to be no underlying theme behind the irreverent mix, except that each charm has been selected by the designer himself.
And while the stopper is all about whimsy, the bottle itself exudes classicism, with a gilded collar, graceful domed shoulders, faceted corners and a weighted glass base.
Inside, the pink juice is also a play between the classic and the unexpected. “Comforting florals” is how the brand describes it. It opens with juicy rhubarb and bright daffodils, and then unfurls to reveal a comforting heart of almond milk. At the base, cedar and cashmeran dries down for a cocooning finish.
It is hard to find fault with a perfume that calls itself Perfect, but many may agree with me that the little kitten on the stopper should be front and centre, instead of hiding in the back.