Story | Connie Li Photography | Italian Trade Agency, CNA Federmoda
“Made in Italy started more than 2,000 years ago. The culture of the Italian fashion industry is unique. It is not only about the incredible design, but also lets people who wear the pieces made in Italy realize the ideas of the designs.”
The event is a way to connect Italian brands with the Canadian market.
Those are the words of Roberto Corbelli, director of Consorzio Moda in Italy, which promotes the “Made in Italy” brand, who was speaking at the “We Love Moda in Italy” promotion of Italian fashion in Canada this summer in Toronto.
Exhibit: This brand includes outerwear, knitwear, trousers, shirts and accessories. Materials and workmanship are strictly Italian.
Landi Fancy: A classic womenswear coat collection, it uses vivacious printed fabric and a flash of detail for an eclectic twist.
“In Italy, there are a lot of people who are able to cut, to stitch, to iron,” he continued. “They have the capability to understand what they feel when they touch the fabric and to understand in which way they can use the fabric. They understand in which way to make their products chic and comfortable.
Zerosettanta: A men’s metropolitan sportswear line focusing on contemporary comfort. It utilizes high-performance fabrics and cuts for ease of movement.
Souvenir: The brand utilizes themes of nature, occasionally enhanced by shiny whites.
“Wearing clothes cut in the right way, people can dance, can go to work, can do everything.”
At the event, 19 Italian fashion brands, namely, Angela Devis, Clò di Claudia B, Exhibit, J.B4 Just Before, Kaos, Karl Mommoo Homme, King Kong, Landi Fancy, Luisa Maria Lugli, Maxfort, Rada, She’s So, Sophia Curvy, Souvenir, Susy Mix, Takeshy Kurosawa, Tela N, Unimar and Zerosettanta Studio—all small- to medium-sized companies—were introduced to the Canadian market.
Takeshy Kurosawa: It is one of the most celebrated Italian brands in the world of denim. It has broken national boundaries with its extraordinary production capacity.
King Kong: A womenswear brand whose 2022 Fall/Winter collection has a youthful feel, with a casual and modern attitude.
Corbelli pointed out that the creations of these brands differ from those of international luxury brands or major fast fashion brands, in that they are produced locally in Italy in small volumes within a short production cycle, fusing unique Italian artistry with sustainable production processes. In the true spirit of combining style with quality and comfort, they give consumers the freedom of wearing the same fashion item for work, clubbing or shopping.
Maxfort: A casual menswear brand for the plus-size market, it includes trousers, jeans, shirts, jackets and coats, knitwear, beachwear, underwear, bathrobes and belts.
J.B4: This brand aims to find the perfect balance between style and functionality, and is known for its playful graphic profile.
Marco Landi, chairman of CNA Federmoda Association of Italy, said the brands’ products range from formal to casual wear, sportswear and supersized fashion. They are everyday fashion at reasonable prices, designed and made according to the season or consumer needs, employing native Italian materials and craftsmanship.
Karl Mommoo Homme: This menswear brand is committed to renewal and innovation, from style to technology.
He said the event is a way to connect Italian brands with the Canadian market, and give Canadian consumers a richer selection of brands and styles.
