The Routine Hair only needs water, oil, and protein to be healthy. Sun exposure, heat, chemical procedures, and other daily pollutants strip your hair from its essential nutrients. The order of your routine matters, and consistency is key to achieving healthy hair and long-lasting results. The Hair Routine offers a bespoke approach to haircare: After completing a simple online consultation – you’ll receive your very own customized hair routine, to help balance your hair’s moisture, oil, and proteins, based on your hair type, lifestyle, and goals.
It was Clarissa de Queiroz, the founder’s passion for haircare and her interest in clean beauty that inspired her to create a brand that challenges decades of standards implied by the beauty industry. She believes in meaningful connections, purposeful routines, and high performing products without compromising our health nor our planet’s. The Hair Routine is cruelty-free, vegan, made in Canada, nontoxic, organic, fully transparent, and uses reusable packaging. The bottles and jars are made of tempered glass, and the boxes are fully biodegradable.
pH: 5.8 – 6.5, 8oz | $32
The Balancing Shampoo is formulated to perform on all hair types and deliver results that last. It purposefully opens the strands’ cuticles to allow nutrients to be absorbed effectively. This formula contains essential oils such as eucalyptus and tea tree oil to balance the hair, to stimulate blood circulation in the scalp, and promote hair growth. The coconut oil and natural sugars create a creamy texture to gently cleanse the scalp leaving it feeling nourished and fresh.
pH: 3.9 – 4.6, 8oz | $32
The Balancing Conditioner is formulated to perform on all hair types and deliver results that last. It purposefully closes the cuticles to allow the treatments to be locked in. This formula contains essential oils such as eucalyptus and tea tree oil to balance the hair and promote hair growth. The coconut oil, argan oil, and natural sugars create a creamy texture leaving the strands feeling soft and fresh.
pH: 4 – 5, 4oz | $40
The Moisture Treatment hydrates the hair and stimulates the scalp with a formulation of comforting ingredients that includes grapeseed oil and soothing lavender and lemon scents. Moisture locking ingredients such as glacial water, sucrose, provitamin B5, meadowfoam seed, sweet almond, olive, and coconut oils giving the strands silkiness, elasticity, and smoothness.
pH: 4 – 5, 4oz | $40
The Nurture Treatment rebalances the hair oils with a lustrous formula made of sunflower seed, avocado, argan, evening primrose, grapeseed, and olive oils as well as shea butter, ginseng, and rosehip extracts. This treatment deeply nourishes the hair while the de-frizz system leaves it shiny and defined. A combination of grapefruit, ylang ylang, and bergamot essential oils promote hair growth.
pH: 5 – 6, 4oz | $40
The Repair Treatment restores hair mass with a unique formulation that includes regenerative ingredients such as keratin, oats, corn, wheat, soy proteins, and oat amino acids. Blended with cocoa butter, coconut oil, meadowfoam seed oil, vitamin E, panthenol, white nettle flower, ginseng, and gleditsia australis seed extracts to regain volume and strength. The clary sage and lemongrass essential oils help prevent hair loss and foster calmness.
THE HAIR ROUTINE is available online at thehairroutine.com, and also at various in-store and online retailers across Canada, including SSENSE, Beauties Lab, Etiket, Elle & Jane, Health Hut, Anise Apothecary, Oak & Tonic & Lux Beauty.
