Pucker up—National Lipstick Day 2025 is here, and it’s time to swipe, smudge, and shine! Whether you’re a fan of classic reds, flirty pinks, rich berries, or barely-there nudes, there’s a perfect pout for everyone. Ready to meet your next signature shade? Let the lip service begin.
CHANEL Rouge Allure Velvet Luminous Matte Lip Colour, $62
This ultra-comfortable lip colour wears like a second skin and enhances lips with pure, concentrated pigments, for an intense and long-lasting luminous finish. A jojoba oil derivate and shea butter make for a soft formula that instantly leaves lips feeling moisturized and supple.
The Dior Addict Lip Glow lip balm is available as a glossy lip oil that deeply protects and enhances the lips, lastingly bringing out their natural color. Genuine lip care infused with cherry oil, Dior Addict Lip Glow Oil instantly nourishes, protects, softens and revitalizes the lips.
The Explicit Lipstick offers vibrant color with a creamy satin finish that lasts. Its new precision tip makes it easy to define and shape your lips, while a blend of Rosehip Seed Oil and Hyaluronic Acid keeps them smooth and hydrated. Comfortable, smudge-resistant, and buildable from medium to full coverage.
Guerlain Rouge G The Customisable Ultra-Care Lipstick, Lipstick$ 52, Case | $48
Rouge G, Guerlain’s iconic jewel lipstick, has been reinvented in an ultra-care version paired with a wide range of highly pigmented, long-wearing shades available in a satin or velvet matte version. 89% skincare-based, its formula exclusively developed with natural-origin waxes includes a lily oleo extract with smoothing and regenerating properties for exceptional comfort.
Armani Prisma Glass Gloss, $52
Armani Prisma Glass coats lips in maximal shine and hydration in just one swipe to enhance and smooth lips, while delivering a sheer wash of dimensional color. Its ultra-comfortable non-sticky texture melts into lips to give them a pillowy smooth look.
Lip Lab, Custom Lipstick or Cheek Stick | $75; Custom Lip Gloss | $65; Custom Lip Balm|$55
Lip Lab’s on-site colour experts at the Distillery District or Queen Street West will guide you every step of the way to craft a custom shade that’s uniquely yours.
Estée Lauder Pure Color Melt-On Glosstick, $50
Indulgent comfort plus reflective mirror shine. Melting solid gloss heats up on contact. Lip gloss stick coats lips with a brazen liquid glaze.
Bobbi Brown Extra Color Shine, $50
Lipstick-like color meets balmy hydration and water-glazed shine. Easy-to-wear shades instantly enhance lips for effortless wear (no mirror needed).
Kylie Cosmetics Glossy Lip Kit, $47
My Glossy Lip Kit has everything you need for glowing, long-lasting lips. It includes the Precision Pout Lip Liner for smooth, precise definition, and the Supple Kiss Lip Glaze, a glossy, hydrating formula that adds shine and a touch of color.
ILIA Color Haze, $46
A little color goes a long way. Made with jojoba and coconut oil, this two-in-one lip and cheek cream nourishes skin and blends out to a soft wash of color. With a precise metal applicator for fuss-free application on-the-go.
Lancôme Lip Idôle Squalane-12 Butterglow, $43
Lancôme Lip Idôle Squalane-12 Butterglow gives instant shine and delivers up to 24h of hydration*. Lightweight and non-sticky texture to visibly plump the lips and smooth out lip lines. Supercharged with at least 12% squalane and ceramides.
Haki is a limited-edition lipstick created in Cheekbone Beauty’s Sustain Lipstick format. Made in Canada, the vegan formula features moisturizing shea butter, a creamy buildable texture, and refillable packaging designed to reduce waste and reflect traditional teachings of care and reciprocity.
Fenty Gloss Bomb Ice Fruitz, $35.50
Infused with shea butter and vitamin E, this gloss glides on with an oversized XXL wand to instantly make lips look fuller and feel hydrated. It delivers a high-shine, wet-look finish without the stickiness. A touch of peppermint gives a refreshing, cooling sensation, while the four new shimmer-free shades offer crystal-clear shine, a fresh fruity scent, and an icy-cool feel—flattering on everyone.
This transparent pigment glides on with a sheer, glossy slip of lightweight color. The emollient-rich formula gives lips a sleek, moist finish. Cult-classic Black Honey flatters all skin tones while looking unique on everyone. Iconic Pink Honey adds a soft, sheer pink touch and shine to lips.
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine, $32.50
A nourishing vegan lip treatment with hydrating butters and waxes that soothes dryness, supports the lip barrier, and leaves a healthy-looking shine.
LANEIGE Lip Glowy Lightweight Hydration Balm, $25.50
A lightweight, moisture-rich lip balm with shea and murumuru seed butters for extra soft, hydrated, kissable lips throughout the day.
MILK MAKEUP Balmade Hydrating Tinted Lip Balm, $25
A moisturizing, clean, tinted lip balm fueled by electrolytes for long-lasting hydration, a sheer splash of color, juicy shine, and plumper-looking lips.
L’Oréal Paris Liquid Lipstick Infallible Lacque Resistance, $19.49
This lacquer-like lipstick delivers 16-hour wear, resists transfer and smudging. Experience a comfortable feel and flawless application every time with the precise applicator.
Revlon ColorStay Limitless Matte Liquid Lipstick, $17.49
Celebrate with up to 24 hours of bold, no-budge matte colour. This 100% vegan liquid lipstick formula combines triple hyaluronic acid and upcycled cranberry extract to protect and soothe even sensitive skin. Available in 16 vibrant matte shades designed to flatter every complexion, it’s your ultimate lip collection for nonstop confidence and long-wear looks.
Covergirl Clean Fresh Yummy Blur Lipstick, $13.99
COVERGIRL Clean Fresh Yummy Blur is a matte lipstick that smooths and softens with blurring powder technology and a nourishing oil complex. Lightly flavored with sweet pomegranate or fresh pear, it comes in 8 buildable shades designed to flatter every skin tone.
Maybelline New York Lifter Gloss in Petal, $12.99
Maybelline NY’s Lifter Gloss Bronzed delivers sun-kissed glossy lips and a fuller look. No Filler. Now, in five bronzed shades inspired by golden hour, this lip gloss formula with hyaluronic acid leaves behind lasting hydration and fuller-looking lips.
e.l.f. Glow Reviver Melting Lip Balm, $12.99
Formulated with a 10% butter blend plus a hyaluronic acid blend, this richly hydrating tinted lip balm melts into lips and leaves them feeling soft and supple.
