Hunter reveals its new seasonal campaign, For The World Outside, marking the brand’s refreshed identity, values and creative direction. The campaign celebrates the role Hunter has played in everyday exploration for over 160 years and the people who are redefining it for future generations.
The campaign, captured by photographers Ryan Lowry, Anthon Gottlob and Alexandra Leese as part of a creative collaboration with Frosty Pop celebrates seven unique individuals with strong connections to nature and purposeful work. While each of the cast are from different backgrounds, pursue different causes and live in different locations, they are brought together by their inspired relationship with nature and desire to impact communities in a positive way.
Lydia Pang , Creative Director and Founder of creative consultancy Morning FYI, lives in South Wales, UK.
George Lamb, Founder of community farm and education programme GROW based in London, UK.
Florence Huntington-Whiteley, model and co-founder of creative ethics consultancy CogDis, based in London, UK.
Damsel Elysium is a visual & sound artist, and tree whisperer from London.
Hella Tall is a 22-year-old model and self-taught fisherman based in Harlem, New York.
Stéphanie Tonnoir is a skateboarder, video creator and documentarist as well as volunteering at the 155 Street Fridge in West Harlem.
Tyra Mitchell , her partner Naeem and twin daughters spend time in nature in Central Park, New York. Tyra is a photographer, and Creative Director and Founder of Art Mom Project –an interactive community for mothers in the creative field.
