The Return of Knob Creek 9 Year Old

by Leslie Yip

Knob Creek® Bourbon, a leader in the Small Batch Bourbon category for more than 25 years, is excited to announce the highly anticipated return of Knob Creek 9 Year Old to the Canadian market. This release marks the first official Canadian launch of a Knob Creek age-statement whiskey in more than four years.

 

 

Knob Creek 9 Year Old, 750ml | $50 – $55 (market dependent)

 

Scheduled to hit shelves coast-to-coast over the next month, Knob Creek 9 Year Old is boasting a new look. While its iconic flask bottle shape, as designed by Beam family member and Bourbon master distiller Booker Noe, and eagle’s beak remain brand hallmarks, Canadians will notice new premium touches to the vessel. These enhancements include a stamped wax seal, glass embossments and a 100-proof label, highlighting the whiskey’s pre-Prohibition credentials.

 

 

Fred Noe, seventh generation Beam Master Distiller (left) and Freddie Noe, eighth generation Beam Master Distiller (right)

 

“As Canadians continue to explore and purchase whiskey at an unprecedented rate, the Knob Creek team is very pleased to re-release Knob Creek 9 Year Old. This beautifully aged expression is a category disruptor, offering premium, small batch liquid, encased in a stunning package, at an accessible price point,” says Lisa Li, Senior Brand Manager, Bourbon at Beam Suntory Canada Inc. “As the first brand to ever carry the ‘small batch’ designation, Knob Creek’s commitment to craftsmanship cannot be missed when savouring this special Bourbon.”

 

Cocktail Suggestion: Perfect Manhattan

 

 

Ingredients:

  • 2 parts Knob Creek 9 Year Old
  • ½ part sweet vermouth
  • ½ part dry vermouth
  • Dash of Fee BrothersTM Aromatic Bitters
  • Maraschino cherry

Method:

  • Combine the Bourbon, vermouth and bitters in a mixing glass.
  • Swirl with ice to chill.
  • Pour into a cocktail glass and garnish with a maraschino cherry.

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