For FENDI’s 2024 Peekaboo Campaign, the emotional connection and strong family tie embodied by the Peekaboo bag is perfectly personified by Kate and Lila Grace Moss, whose powerful mother-daughter bond is intimately portrayed by the lenses of photographer Craig McDean.
The visuals showcase the Peekaboo in the most iconic and familiar FENDI material and workmanship: the Selleria. Passed on to Silvia Venturini Fendi from her grandmother and founder of the House Adele Fendi, with its soft and sensual Cuoio Romano naturally grained leather, signature hand-made macro-stitching and sterling silver plaque, the Selleria further enhances the deep family spirit and transmission of values from generation to generation – the connection of the past to the present and the future – so intrinsic to the Peekaboo bag and to its timeless elegance.
Peekaboo ISeeU Petite Selleria bag with 306 hand-sewn topstitches, $5,700
Peekaboo ISeeU Small Selleria bag with 556 hand-sewn topstitches, $7,400
Peekaboo ISeeU Medium Selleria bag with 646 hand-sewn topstitches, $7,600
