Maria Grazia Chiuri’s debut Cruise collection for FENDI is both a statement of intent and a celebration of Italian craftsmanship. Rooted in her commitment to exceptional materials, refined techniques, and thoughtful design, Chiuri reimagines the FENDI wardrobe for the contemporary man and woman.
At the heart of the collection is a modern vision of bourgeoisie—an inclusive concept that brings together different generations, identities, and lifestyles. Timeless wardrobe staples are reinterpreted through versatile silhouettes, interchangeable pieces, and innovative construction, offering new ways to dress with confidence and individuality.
Craftsmanship takes center stage as apparel and accessories explore material contrasts and artisanal expertise. Signature FENDI parchment is paired with studded black leather in a reimagined Baguette bag, while ready-to-wear pieces combine unexpected textures, from leather and georgette to matte fabrics and glossy finishes.
Classic icons are transformed through contemporary details: trench coats feature fur-strip construction and wedge studs, tailored outerwear plays with contrasting surfaces, and embellished dresses shimmer with silver lace and sequined embroidery.
A recurring Tree of Life motif serves as the collection’s emblem—symbolizing nature, humanity, coexistence, and collective progress. Reflecting Chiuri’s guiding philosophy, “Less I, more us,” the collection presents a wardrobe designed not only for self-expression, but for connection and shared experience.
