In a series of candid moments that feels like an album of her life, Billie Eilish presents a re-envisioned Horsebit 1955 that aligns with her bold advocacy. Seen from a new perspective, the classic rectangular silhouette is transformed into an asymmetrical shape to express that this is a new take on tradition. This Horsebit 1955 is the first Gucci bag ever to be crafted in animal-free Demetra, exemplifying the House’s forward-looking approach as its tannery craftsmanship evolves towards a more ethical fashion future.
This Horsebit 1955 is the first Gucci bag ever to be crafted in Demetra, exemplifying Gucci’s forward-looking approach as the House’s traditional tanning craftsmanship supports a transformation towards a more ethical fashion future. Made from 75% plant-derived raw material sources, the animal-free Demetra is the culmination of two years of research and development by Gucci’s own technicians and artisans and has been produced in Italy since 2021 in a Gucci factory.
The collaboration is celebrated in a new campaign of imagery and videos that all feature Billie’s unfiltered, authentic tone of voice. The videos are a series of cinematic moments, woven together in a candid motion piece that feels like an album of Billie’s life and set to her song, “What Was I Made For?”.
As a commitment to bold progress, the new Horsebit 1955 bag aligns with the House’s journey towards embedding circularity in its collections and its strategy for people and planet. To further amplify its commitments, the House has also made a significant donation to Support+Feed, an intersectional nonprofit organization founded in 2020 by Maggie Baird dedicated to combating climate crisis and food insecurity by working toward an equitable, plant-based food system.
Gucci Horsebit 1955 Mini Shoulder Bag, $4,505
Gucci Horsebit 1955 Small Shoulder Bag, $4,120
