Canada Goose launched Canada Goose Generations, its new recommerce platform in Canada. Putting the company’s purpose to keep the planet cold and the people on it warm into action, Generations invites consumers to trade in and purchase pre-loved Canada Goose outerwear and apparel directly from the performance luxury brand.
This latest sustainable endeavour, which debuted in the United States earlier this year, tangibly gives new life to its products and keeps quality pieces in circulation for decades. Consumers trade in their Canada Goose products via Generations’ online portal. Once they’re sent in, assessed, and authenticated, consumers will then receive a Canada Goose gift card, redeemable online or at any Canada Goose store in North America. Generations offers an assortment of renowned styles, iconic heritage pieces, coveted collaborations, and exclusive vintage items pulled from its 65+ year archive.
Generations puts the company’s HUMANATURE platform into action and directly supports Canada Goose’s Sustainable Impact Strategy, helping achieve its annual warranty waste goal, which is outlined in the company’s ESG Report. This latest sustainable endeavour gives life to its products and keeps quality pieces in circulation for decades.
This year’s ESG Report marks an inflection point in the brand’s sustainability journey, with highlights including:
- Canada Goose reduced its scope 1 and 2 emissions by nearly 45% year-over-year investing in global renewable energy credits that address wind, hydroelectricity and solar power, and retrofitting its manufacturing plants.
- Achieved its goal to divert 100% of its annual warranty waste through Canada Goose Generations, the Canada Goose Resource Centre Program and the Canada Goose Response Program.
