Echoing the joyous feeling that arises with a budding connection, Gucci presents a new campaign “Ode to Love“, starring Brand Ambassador Wen Qi alongside singer and actor Daniel Zhou. Set against a backdrop of fields of grass and blooming flowers, the campaign captures moments of intimacy transporting viewers into a world where love and beauty intertwine.
Drawing inspiration from the poetry of romance, the campaign showcases a thoughtfully curated selection of Gucci’s ready-to-wear pieces, handbags, shoes, and accessories. Imbued with whimsical motifs, sparkling embellishments, and vibrant floral prints, these designs pay homage to Gucci’s rich archival heritage, while infusing a modern and uplifting sensibility.
On Zhou: Square G Print Technical Jersey Jacket, $3,350 ; Square G Print Cotton Piquet Polo, $1,700
On Qi: Square G Print Silk Shirt, $2,400 ; Interlocking G Mini Heart Shoulder Bag, $2,900
Cotton Jersey T-Shirt, $900
Cotton Jersey Hooded Sweatshirt, $2,350 ; Gucci Diana Mini Tote Bag, $5,415
Silk Square G Print Shirt, $2,000
Crochet Cotton Dress With Web, $3,850 ; Ophidia Small Sequin Handbag, $3,595
Cotton Jersey Sweatshirt With Print, $2,550
Gucci Diana Mini Bag, $1,935
Gucci Diana Mini Bag, $1,935 ; Ophidia GG Card Case, $580
GG Marmont Small Shoulder Bag, $3,305 ; GG Marmont Matelassé Mini Bucket Bag, $1,560
GG Marmont Matelassé Card Case Wallet, $680
