I still remember my first Pandora charm bracelet from 12 years ago. there is an Eiffel tower and a suitcase charm to speak for my love of travelling, a dog house and a sitting puppy to represent my two dogs then, (both, alas, have gone to the other side of the rainbow bridge), and a dangling shell cameostyle virgo bibelot, my astrological sign. more baubles have been added to the accolade subsequently, and each one represents a special moment in my life.
A hand crafting tradition
They chose to manufacture their design in thailand thanks to the highly skilled local jewellery craftspeople and supply of precious metals and gemstones. More than 11,000 people are employed there today, between the two leeD-certified crafting facilities in lamphun near chiang Mai in northern thailand and in gemopolis, a jewellery industry zone outside bangkok.
Just like the women who wear Pandora jewellery, every piece is truly unique because of the handcrafting involved in the production process. An average of 25 pairs of hands contribute to creating each piece of jewellery.
“Though they may appear the same at first glance, each one has infinitesimal distinctions and that makes them even more special,” says Stephen Fairchild, who has creatively guided the company since 2011. “the crafting of jewellery is art in itself,” he explains. “A lot of people use automation, but we create our jewellery through the hands of the thai crafters at our own incredible facilities. I consider them family, have known many of them for years and without them we couldn’t do what we do.”
Each piece may be one-of-a-kind, but the brand’s signature design elements remain consistent across collections, from its 100 per cent recycled sterling silver to iconic motifs like the Pandora logo, cut-out hearts, sparkling pavé and snake chain pattern.
I believe that many fellow Pandora jewellery fans share my sentiment that their charm bracelets are so much more than sheer ornaments. Rather, they tell the story of their lives. Each charm has its special meanings, and together, they become somewhat of a quipu, a knotted string record of personal stories and landmarks, and each collection is unique to its owner.
From Copenhagen, with love
The Pandora brand itself is celebrating a milestone this year—the iconic Pandora moments charm bracelet, globally renowned and beloved for letting fans tell their stories and express their true self through jewellery, is turning 20 years old. It has come a long way from a local Danish jeweller’s shop to becoming the number one jewellery brand in the world, selling 96 million pieces of jewelry just in the past year.
The story began in 1982 when Danish goldsmith Per Enevoldsen and his wife winnie would travel to thailand in search of well-made jewellery for their own business. a few years later, the first in-house designer joined the company and Pandora began to focus on creating its own unique jewellery. the idea of developing a charm concept that could be styled in a personal and individual way became reality in 2000, and it’s been history ever since.
A year-long celebration
Throughout 2020, Pandora has been celebrating two decades of memories and innovations dedicated to its iconic Moments charm bracelet, which was first released in 2000. Since January, one of 12 of Pandora’s most beloved charms is being relaunched as part of the 2020 limited edition charm series, set to become immediate collector’s items. they include the strawberry (Jan), the frog prince (Mar), 14k gold pieces like the Four-leaf clover (May) and the love Dice (Aug) and more. each of these limited editions comes with a special 20-year hallmark and a certificate of authenticity, adding to collectability, and each is available only until sold out.
New designs invoking the brand’s beloved and distinctive elements are also being launched as part of the 20th anniversary celebration, including a snake chain bracelet with a new closing mechanism, as well as new charms, pendants, earrings and a ring distilled with the essence of the snake chain. these pieces are indispensable whether as holiday presents, a first time gift or introduction to the brand, or as an addition to an ongoing collection. to explore the latest styles, visit ca.pandora.net.
Holiday twinkle
This year and every year, Pandora helps you celebrate the holidays with elegant, exquisitely crafted jewellery that makes every moment shine a little brighter.
Drawing inspiration from fine art, the 2020 holiday collection features iconic shapes and a recurring theme of celestial-inspired blue stones. These expertly designed new bracelets, necklaces, charms, rings and earrings are hand-finished with cutting-edge craftsmanship techniques.
How to wear
Timeless, on trend and versatile, the pieces can be dressed up for a glam party outfit or paired with cozy, everyday looks. For a modern touch, stack on the shimmering charms with mix metals with Pandora’s signature 71 percent recycled sterling silver, golden-hued Pandora Shine or warm-toned Pandora Rose.
Iconic and timeless
The snake chain is the defining feature of the original Pandora Moments bracelet. As part of the 20th anniversary celebration, Pandora’s design team distills the snake chain’s essence and find new ways to apply its pattern to the new
bracelets, charms, pendants, earrings and a ring. The result is a range of beautiful, wearable jewellery that feels modern yet timeless, edgy yet versatile.
How to wear
Make a statement by wearing the Triple Band Pavé Snake Chain Pattern ring as a pendant. Inspired by the iconic Pandora Moments snake chain bracelets, this three-band ring is hand-finished in sterling silver and includes clear cubic zirconia. One ring is covered in a snake chain pattern, the elevated middle ring is completely embellished with stones, while the other ring features a mixture of both textures. Complete your look with other pieces from the collection.
Sleek and modern
The hand-finished Pandora Reflexions metal mesh bracelets sit beautifully on the wrist. Designed to move with you, they open and close with a smooth bar clasp for the perfect fit. Reflecting modern femininity, the customizable design holds sleek charms that clip on effortlessly to sit flush with the bracelet.
How to wear
The flatter weave gives you a sleek look that is as in ease in a boardroom as paired with a chunky wooden sweater. All available in radiant Pandora Shine, blush-pink Pandora Rose.
La vie en rose
Warm, luminous and romantic, Pandora Rose is a unique blend of metals that makes jewellery glow with rare beauty and vintage appeal. The lustrous precious metal symbolizes individuality and personality, romance and understated luxury. Launched in 2016, the core of Pandora Rose jewellery is made of 17% silver and 83% copper, encased in a layer of palladium for durability before being dipped in 14k rose gold plating, coated in anti-tarnish and hand finished.
How to wear
The characteristic blush-pink colour offers flattering warmth that matches every skin tone, and works especially well with a neutral palette: think dove grey, dusty pink, beige, cream, taupe and coral. Layer delicate pieces for maximum impact.
