From World Bee Day on 20th May to the International Day for Biological Diversity on 22nd May, Guerlain is again calling for a commitment from its communities and the global population at large. All funds raised will be used to support the “Guerlain For Bees Conservation Programme”.
Its goal remains the same: to gather €1 million within three days to strengthen its “Guerlain for Bees Conservation Programme”. So many natural treasures and resources depend on the skilful handiwork of bees. For the House of Guerlain, making a commitment towards their protection means endeavouring to pass on the wonders of Nature to future generations, while safeguarding their future.
The house of Guerlain has teamed up with artist Tomas Libertiny, who has been incorporating bees into his artworks for over fifteen years. In particular through sculptures co-constructed by honeybees. This encounter is in perfect harmony with the House’s history of merging environmental protection with artistic pursuits. In this spirit, Tomas has adorned the Guerlain bee heart logo and Huile-en-Eau Abeille Royale with a sprinkling of flowers.
From May 20 to 22, the House will donate 20% of its worldwide sales, including sales of the limited-edition Huile-en-Eau Abeille Royale, which has been dressed up for the occasion by Tomas Libertiny. In addition, $25 (20 euros) for every repost of its 20th May World Bee Day Instagram image including the hashtags #GuerlainForBees and #WorldBeeDay.
