Irina Shayk Unveils H&M’s Latest Activewear Capsule

H&M Move unveils a versatile activewear collection inspired by a stylish and sporty Parisian lifestyle. From yoga sessions in Jardin du Luxembourg, beach volleyball matches near the Eiffel Tower and fashion strolls through Le Marais, H&M Move’s collection aims to embody chic comfortability.

Fronted by supermodel Irina Shayk, the campaign highlights the fusion of fashion and sport, featuring apparel and accessories with fun and functional elements.

The collection features black SoftMove™ leggings for ultimate comfort, also including lightweight biker shorts, capris, and full-length leggings. Made with SoftMove™ technology, these pieces offer a soft finish, seamless waistbands, and a second skin feel.