Sulwhasoo’s iconic bestselling serum has undergone a reformulation, the advanced First Care Activating Serum is the 5th generation and continues to maintain its footprint as a pioneer in high performance, luxurious formulas rooted traditional Asian wisdom. It is a prepping serum applied immediately after cleansing to hydrate, prep, balance skin and boost absorption of subsequent products.
The new Golden Ratio Master Blend of JAUM Activator™ – a potent blend of 5 herbal ingredients – is perfected through data-mining from 3,912 formulas and 1041 ingredients. It is designed to be the first step post-cleanse to nourish and turbocharge skin. The new formula addresses six factors including wrinkles, hydration, radiance, moisture barrier and anti-aging.
The First Care Activating Serum has 23 years of history and is the #1 anti-aging serum of the brand. 400,000 customers have repurchased over 10 bottles and 1 bottle sold in every 10 seconds in Korea.
Sulwhasoo First Care Activating Serum, $117
