A new chapter unfolds in the Burberry Her story—one that is deeper, bolder, and irresistibly intense. Burberry Her Parfum is a confident reinterpretation of the House’s modern icon, celebrating individuality, self-expression, and the vibrant contrasts of London. Fronted by British singer-songwriter Olivia Dean, the campaign captures a sense of joy, movement, and freedom—bringing the spirit of the fragrance to life through expressive, cinematic imagery.
This latest creation reveals a sensual journey through scent. Luminous cherry notes introduce a striking sweetness, unfolding into a warm amber heart that adds depth and sophistication. The trail lingers with a smooth, indulgent vanilla, enveloping the skin in an addictive warmth. Rich yet refined, the composition balances brightness and intensity with effortless elegance.
More than a fragrance, Burberry Her Parfum is an attitude. It speaks to women who move freely, follow their instincts, and embrace their creative spirit without hesitation. Long-lasting and enveloping, it’s designed to leave a memorable impression—perfect for evenings, celebrations, or moments when confidence takes center stage.
The signature Burberry Her bottle mirrors this heightened expression. Finished in a deep pink matte lacquer and adorned with tonal ribbons and subtle embossed detailing, it reflects the fragrance’s bold character and modern femininity. The result is a striking object that feels as powerful as the scent it holds.
Burberry Her Parfum, 50ml | $180; 100ml | $246
