Burberry unveils the campaign for Burberry Hero, its new fragrance for men, starring Adam Driver. The campaign presents a man in search of freedom and personal transformation – no longer held back by preconceptions. An embodiment of freedom, transformation and masculine energy. An exploration of oneself and a respect for the majesty of the natural world.
‘Creating a fragrance is such a personal and intimate process, and I especially felt this for Burberry Hero – my first fragrance for the brand. I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity. I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house. He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower. Our founder Thomas Burberry was a man who also celebrated that balance, using a powerful but romantic horse as the iconic emblem for his brand, inspiring many of the house codes we continue today.’ says Riccardo Tisci, Burberry Chief Creative Officer.
The fragrance is brightened with sparkling bergamot and invigorated with juniper and black pepper. This vibrant scent is deepened with a heart of warm cedarwood of three distinct origins – Virginia, the Atlas Mountains and the Himalayas.
The bottle is strong and modern, like the fragrance it carries. Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the Burberry logo. It also features the Thomas Burberry Monogram, a reference to the founder of the house.
Burberry Hero, 150ml | $149, 100ml | $124, 50ml | $90
