Canada Goose continues to build upon its Sustainable Impact Strategy and HUMANATURE platform with the launch of its most sustainable parka to date: the Standard Expedition Parka on January 7, 2021. This brand-new style, inspired by the iconic Expedition Parka, encapsulates the brand’s heritage, renowned functionality and epitomizes sustainable innovation. This purpose-driven and carbon neutral parka is the ultimate expression of the brand’s HUMANATURE platform, promising to keep the planet cold and the people on it warm.
Canada Goose transformed its legacy Arctic Tech® fabric for this piece; preserving the same performance qualities and characteristics with the creation of a Recycled Organic Arctic Tech fabric, a unique blend of recycled polyester and organic cotton. The outer shell is also made of 100 per cent recycled nylon, derived from the brand’s Feather-Light Ripstop fabric. This Recycled Feather-Light Ripstop is designed to protect from high winds, rain and snow with its water-repellent finish.
The greige colourway is a result of limited chemical use with the undyed fabrics. The down is also 100 per cent responsibly sourced. These fabrics and materials impacted the Standard’s footprint. The parka generates 30 per cent less carbon and utilizes 65 per cent less water, compared to the in-line Expedition Parka.
The Standard is also the first-ever Canada Goose parka to feature reclaimed fur on its adjustable hood. In its 2019 Sustainability Report, the brand announced the introduction of reclaimed fur into its supply chain, committing to ending the purchasing of new fur and beginning to manufacture with the material as of 2022. Using reclaimed fur – making a sustainable material even more sustainable – on this parka in early 2021 reinforces that innovation is at Canada Goose’s core, is proof of its accelerated strategy and exemplifies how efficiently its implementing changes across the business.
The influence of this launch goes beyond the physical parka and is coming to life through retail theatre and a carbon offsetting initiative. The materials used in the window and in-store display in all stores that offer the Standard Expedition Parka – from Vancouver to New York City to Shanghai – are sustainable and 100 per cent recyclable, including the use of recycled timber and paint that has less of an impact on the environment. Additionally, Canada Goose has offset the carbon emissions generated from the life cycle assessment of this parka as part of its pledge to measure, manage and mitigate its climate impact.
The Standard Expedition Parka ($1,950), available for men and women, is a regular fit and hits at mid-thigh. The classic Canada Goose features remain, including interior backpack straps, nine exterior and interior pockets to easily access the essentials and side seam zippers for range of motion and ventilation. The Standard is available starting January 7, 2021 in select Canada Goose stores globally and online at canadagoose.com.
