Step into a world where style moves with you—fluid, expressive, and ever-evolving. The CHANEL 25 Handbag Campaign redefines modern elegance through a cinematic and playful lens, capturing the many facets of a woman in motion. Pop, dynamic, and undeniably modern, the CHANEL 25 campaign is more than a showcase—it is a celebration of individuality. Because today’s woman is never just one thing—she is many, all at once.
Directed by visionary filmmaker Michel Gondry, the campaign film stars Margot Robbie—actor, producer, and House ambassador—alongside a special cameo by pop icon Kylie Minogue. Inspired by Minogue’s iconic Come Into My World music video, the film revisits its looping narrative with a contemporary twist. As Margot Robbie journeys through a Parisian street, she encounters multiple versions of herself—each embodying a distinct mood, style, and expression, all united by the CHANEL 25 handbag.
At the heart of the campaign lies the CHANEL 25 bag itself—introduced in 2025 as a modern icon. Rooted in the House’s heritage, it reimagines signature elements such as quilted leather, the leather-interlaced chain, and the iconic double C. Its softly structured, hobo-inspired silhouette is designed for versatility, while two functional pockets offer practicality for life on the go.
The spotlight shines especially on the CHANEL 25 Mini, a compact yet impactful expression of the design. Available in an expansive palette—from timeless black and white to rich burgundy, soft pink, and earthy khaki—and crafted in a variety of materials including smooth, grained, or crinkled calfskin, canvas, and denim, it invites personal expression in every detail.
Chanel 25 Small Handbag, $8,450; Chanel 25 Mini Handbag, $8,150
