David Yurman announces its first brand campaign under the leadership of newly ascended company president Evan Yurman. The 2022 campaign marks another milestone for the house, as it features David Yurman’s first-ever celebrity brand ambassador duo – Scarlett Johansson and Henry Golding. The campaign, aptly titled “Come Closer”, celebrates the joy of closeness and connection in our challenging times, featuring intimate images of two of the world’s most recognizable celebrities against the backdrop of David Yurman’s perennial inspiration and home of New York City.
Scarlett Johansson
“Growing up in New York, I always felt connected to David Yurman – I would see their beautiful black and white ads in all my favorite fashion magazines,” said Johansson. “The Yurmans and their designs always embodied New York for me – bold, fresh and just a bit of edge. When Evan approached me with this opportunity and shared his vision for the campaign, I already felt so linked to the brand that it was a natural fit.” – Scarlett Johansson
Henry Golding
“There is a magnetism to New York City and a tenacity among New Yorkers that is difficult to describe, but contagious just the same. I’ve been fortunate enough to visit the city many times for both personal and professional reasons, and each time I feel more and more a sense of belonging,” said Golding. “David Yurman is a testament to the city’s heritage and values, and I’m honored to be the face of a brand whose timeless works of self-expression continue to connect us all.” – Henry Golding
