Frette brings a new expression of Italian luxury to Canada with the opening of its first boutique in Toronto — an elegant new destination that blends timeless craftsmanship, elevated design, and personalised service in the heart of the city’s luxury landscape. More than simply a retail opening, the boutique introduces a refined lifestyle experience for Toronto’s growing community of design enthusiasts, tastemakers, and discerning homeowners.
Nestled within the prestigious Bloor-Yorkville neighbourhood (12 Hazelton Avenue ), the new flagship marks the North American debut of Frette’s latest retail concept, following its first unveiling in Shanghai. Designed by internationally renowned architectural firm ADS74, the boutique reimagines traditional retail through the lens of a sophisticated private residence. Thoughtfully curated living spaces invite guests to explore Frette’s world at their own pace — from exquisitely crafted bed and bath linens to luxurious home accessories that embody the brand’s signature Italian elegance.
The space is designed to feel intimate, immersive, and deeply personal. Rather than a conventional showroom, each vignette captures the warmth and refinement of a beautifully appointed home, encouraging discovery and inspiring elevated everyday living.
Beyond its beautifully designed interiors, the Toronto boutique also serves as a dedicated resource for the local design and luxury home community. Frette’s expert advisors provide highly personalised guidance, drawing upon the brand’s long-standing heritage and textile expertise to support residential projects and bespoke home styling needs.
At the centre of the boutique experience is Atelier Bespoke — an exclusive design-focused space where clients can create truly personalised pieces for the home. Here, Frette’s specialists collaborate closely with guests to customise linens and home essentials through an extensive selection of fabrics, finishes, and intricate details. Enhanced with interactive technology, Atelier Bespoke offers an immersive experience that brings each client’s vision to life while celebrating Frette’s legacy of made-to-measure craftsmanship.
As Frette continues to expand its presence in Canada and across North America, the Toronto flagship establishes a new foundation for the brand’s future growth — serving not only as a luxury shopping destination, but also as a trusted design partner for clients seeking timeless style, exceptional quality, and bespoke solutions for the home.
(Credit: Michael Muraz Photography, courtesy of Frette)
