The face of the Happy Sport and Happy Diamonds collections since 2021, Chopard global ambassador Julia Roberts is now the muse of all the Maison’s women’s watch and jewellery collections. To celebrate this special bond, Chopard and Julia Roberts are combining their shared love of cinema through a campaign orchestrated by James Gray consisting of 12 video clips to be unveiled from March 20th 2023 – the International Day of Happiness – in which the director has captured all the audacity, playfulness and humanity that make Julia Roberts a contemporary icon.
This is Julia Roberts in action, joking around off-camera, spreading her joy and larks. She knits, finds something nice to say about everyone, slips into trainers under her glamorous dresses, takes over the camera herself and interrupts her script rehearsal to cuddle her dog Myrtle that jumps on her lap.
Adorned with her Chopard jewellery and buoyed by the confidence it instils in her, in turn, Julia Roberts brings her unique magic to the set. This new series broadens the spectrum of the initial momentum, illustrating the pure, immediate and communicative happiness at the heart of Chopard’s spirit. To reveal a new facet of Mason’s identity, the Feel-Good vibe: the self-confidence instilled by Chopard jewellery or watches, reverberating in the air and infusing the entire surrounding universe with positive energy.
