Supermodel Liu Wen stars in the Gucci’s latest campaign dedicated to the Gucci Bamboo 1947, distinguished by the curved bamboo handle whose hand-crafted nature makes each bag unique. Shot and directed by David Sims, the campaign portrays two emblematic characters in an intimate relationship – the kind that develops between an individual and a loved object. Stills and video depict the bag as a symbolic keeper of secrets, an allegorical treasure chest of cherished sentiments. Everything traces back to the enduring bond that exists between a woman and her bag and how this connection grows deeper over time as a bag is much more than a mere object, but rather an extension of the woman herself and an expression of her unique femininity.
Making of the Bamboo 1947
An instant emblem forged by a flame, the curved bamboo handle crowns a leather handbag in 1947, marking the House’s path as an innovator in craftsmanship and luxury. Today, the renowned design of the Gucci Bamboo 1947 is at the heart of the House’s signature bag collection, representing how a creative instinct propelled by profound know-how has led Gucci to where it is today.
Gucci Bamboo 1947 Mini Top Handle Bag, $4,810
Gucci Bamboo 1947 Jumbo GG Small Top Handle Bag, $4,925
Gucci Bamboo 1947 Medium Top Handle Bag, $6,875
