American actress and dancer Maddie Ziegler has been named the new face of Maison Margiela’s iconic Replica fragrance collection. With her magnetic presence and artistic versatility, Ziegler perfectly embodies the unconventional spirit of Maison Margiela, infusing the beloved fragrance line with fresh, modern energy.
A celebrated Gen Z talent, Ziegler first rose to fame as a prodigious dancer and muse to pop icon Sia, starring in several of her most recognized music videos, including the viral sensation Chandelier. Since then, she has carved out a successful acting career, earning acclaim for her performances in The Fallout, Fitting In, and My Old Ass, all of which premiered at prestigious film festivals such as SXSW, TIFF, and Sundance. Her upcoming roles in Ballerina Overdrive, a gripping action thriller, and Shiver, a romantic fantasy, further solidify her standing as a rising Hollywood star.
Ziegler’s first campaign as the face of Maison Margiela Fragrances coincides with the launch of the brand’s latest olfactory masterpiece: Never-ending Summer. This invigorating fragrance captures the feeling of an eternal Mediterranean escape, evoking the sun-drenched beauty of the Amalfi Coast.
Never-ending Summer: A Citrus Symphony of Endless Escape
A fresh, luminous composition, Never-ending Summer transports wearers to a dreamy Italian getaway. At its heart is a signature Italian-spritz accord, a vibrant blend of citrus notes that spark the senses. The fragrance opens with the brightness of a freshly peeled orange, intertwined with the earthy depth of vetiver, encapsulating the effortless joy and relaxation of an endless summer.
Housed in Maison Margiela’s signature apothecary-inspired bottle, Never-ending Summer features a cotton label with black ink text, an elegant nod to the brand’s minimalist aesthetic. The bottle’s pump is wrapped in rope, paying homage to the couture collection’s artisanal roots, while the outer carton is adorned with a Polaroid image of sun-drenched orange groves along the Amalfi Coast—a perfect encapsulation of the fragrance’s essence.
A unisex fragrance designed to whisk wearers away to a place where time slows down, Never-ending Summer invites you to embrace the carefree beauty of the moment. With Maddie Ziegler now at the forefront of the Replica collection, Maison Margiela continues to redefine modern fragrance storytelling, blending artistry, nostalgia, and individuality into each scent experience.
Never-ending Summer Eau de Toilette, 10ml | $46, 30ml | $110.5, 100ml | $215
