Marc Cain’s first digital fashion show

by Iris

For the first time, Marc Cain’s new collections will not be shown as a classic fashion show during Berlin Fashion Week, but as a digital film.



“The new Spring/Summer 2021 collections stand for modernity, ease and emotion. In this day and age, fashion needs to be more seductive than ever and must radiate light-heartedness, yet also sophistication. Colours and prints are indispensable here. We rely on vivid, clear colours such as fuchsia, yellow or orange. Shades from a colour family are played from head to toe for a look. Tension is created by bringing together different materials, for example crêpe with doubleface in one outfit,” explains Marc Cain Director of Design, Katja Foos.














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