“Make me a fragrance that smells like love.” In 1947, Christian Dior brought this romantic vision to life with Miss Dior, the House’s very first fragrance, created alongside his revolutionary debut collection that introduced the world to the New Look. Nearly eight decades later, Miss Dior is reimagined in a contemporary, colourful and creamy interpretation, celebrating the timeless connection between flowers, femininity and love.
At the heart of the new Miss Dior is Centifolia rose absolute, unfolding with tender sweetness and delicate honeyed and subtly peppery accents. Creamy vanilla adds a warm gourmand touch, while generous almond-toned tonka bean absolute and a milky sandalwood accord create a soft yet sensual depth. Together, these precious ingredients leave behind an intense, distinctive and long-lasting trail.
The Centifolia rose is cultivated in Dior’s exclusive rose fields in Grasse, the legendary perfume capital of the South of France and a place particularly dear to Christian Dior. Among the House’s cherished Provençal landmarks is Château de La Colle Noire, while the Naysses estate carries an even more personal connection to the fragrance: Christian Dior’s younger sister, Catherine Dior, cultivated roses there and became the inspiration behind Miss Dior. From this exceptional Mediterranean terroir, where sea and mountains meet, precious flowers are cultivated and transformed through Dior’s fragrance savoir-faire.
More than a fragrance, Miss Dior embodies the youthful spirit of the House through a joyful celebration of love, flowers and freedom. The contemporary Miss Dior comes to life in a light, pastel couture look, running spontaneously across sun-drenched sands before plunging into the sea in a magnificent gown. Radiant and strong, she captures a modern femininity that feels effortless, playful and full of life.
Miss Dior Eau de Parfum, 30ml | $125, 50ml | $171, 100ml | $234, 150ml | $269
